UGC & Creative Strategy

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ANALYTICS-DRIVEN CONTENT STRATEGY

Hi, I'm Toluwanimi. I create analytics-driven content for beauty, skincare, and fashion brands - and track what actually moves the needle.

COCOTIQUE & Glowissima Case Study

Creative Strategy

I recently completed a 2-month creative strategy engagement with two beauty brands - COCOTIQUE and Glowissima - creating, shooting, editing, and posting content across Instagram while tracking performance through an analytical framework I built.

WHAT I BUILT

• Hook-tracking framework: Analyzed multiple hook type variables per post to identify which creative combinations drove the highest engagement
• 10+ page content performance report with month-over-month analytics, trend analysis, and strategic recommendations for the social media team
• Content calendar management across Facebook, Instagram, and TikTok for two brands simultaneously

RESULTS

• 26 pieces of content published - 23 Reels, 3 meme flyers
• 26K+ cumulative direct video views
• COCOTIQUE avg. engagement rate: 4.0% (beauty industry Instagram engagement rate benchmark: 2.1%)
• Glowissima: drove 77.14% of the brand's total page views in latter half of June against organic page performance

WHAT THE DATA SHOWED

Curiosity-driven voiceover hooks + human hands-on product displays consistently outperformed every other combination. Posts with abstract visuals or no voiceover averaged under 2% ER. Posts leading with discovery framing and a product-in-hand visual averaged 4-9% ER. Every future content decision was grounded in that data.

What It's Like To Work With Me

Creative Strategy - The Methodology

STEP 1: AUDIT & BASELINE

Before any strategy is built, I assess where your brand currently stands. I review existing content performance, identify patterns in what's working and what isn't, and establish clear benchmarks to measure growth against. This is our starting point.

STEP 2: HOOK FRAMEWORK BUILD

Every brand needs a content system, not just content. I develop a custom analytical framework tailored to your brand voice - defining the creative variables most likely to stop the scroll for your specific audience. This framework guides every content decision moving forward.

STEP 3: CONTENT TESTING

With the framework in place, pilot content is created, posted, and tracked against defined performance variables. Every creative choice is tested with intention - so we're building on data, not just creative instinct.

STEP 4: ANALYSIS & RECOMMENDATIONS

Performance is reviewed on a monthly basis. I surface what the numbers are telling us, identify your highest-performing content formulas, and deliver clear recommendations for the next cycle. You'll always know what's working, why it's working, and what to do next.

UGC Content Creation - The Process

STEP 1: DISCOVER & ALIGN

We'll begin with an email or intro call to understand your brand's goals, audience, and campaign vision. I'll ask key questions to ensure our collaboration is aligned from the start. Contract sent prior to creative development.

STEP 2: HOOK STRATEGY & CONCEPT DEVELOPMENT

I develop a script and shot list built around your brand's voice and target audience - with intentional hooks designed to stop the scroll. Deliverables sent for your review before filming begins.

STEP 3: PRODUCTION & FINAL EDITS

Upon approval of the script and shot list, drafted deliverables will be sent within 3-5 business days. Revisions provided as needed per prior agreement.

STEP 4: FINAL DELIVERY & PAYMENT

Once revisions are approved, final assets are delivered in high-quality format. Final invoice sent upon approval of deliverables. Turnaround typically 3-5 business days. 

Additional Services

Ready to work together?

Ready to work together? Reach me at toluwanimiajanibookings@gmail.com

24-hour response rate